With uncompromising quality and attention to detail, our ammunition is built on over 130 years of experience in propellant and ammunition design. ADI World Class powders, ammunition and components are synonymous with precision, performance and unrivaled perfection. Trusted by the world’s most discerning markspeople.

For serious rifle competition, you’ll be in championship company with MatchKing® bullets. Sierra’s exacting tolerances assure record breaking accuracy you can depend on.

• Superior quality projectiles aid in match grade accuracy.
• Cases annealed using our highly controlled, advanced process.
• Propellant engineered for each specific cartridge, providing exceptional velocity, consistency and terminal performance.
• Match-grade cases that are engineered and manufactured in-house.
• Premium-quality primer for reliable, consistent ignition.